PRWeek
Gen Zeitgeist Article
Tasked with sharing my perspective on how brands use humor, I leveraged my opportunity to byline an article for PRWeek’s Gen Zeitgeist weekly column to urge brands to avoid appropriating inauthentic vernacular, specifically AAVE and LGBTQ+ slang, in attempts to connect with audiences.
The article was featured in PRWeek, CampaignUS, CampaignAsia, Allen & Gerritsen’s blog, and in an additional Breakfast Briefing article from PRWeek.
The article was promoted on PRWeek’s LinkedIn, Threads, and X.
